Investing.com -- Meta Platforms (NASDAQ: META ), formerly known as Facebook, has entered into a multi-year agreement to become the inaugural "official fan technology partner" of Ultimate Fighting Championship (UFC). This comes after the CEO of UFC was appointed to Meta’s board of directors in January.

As part of the partnership, Meta will offer UFC fans a more immersive experience via its services.

The company’s text-based platform, Threads, will become the official social media partner of the UFC, according to a statement released by the UFC on Wednesday.

The financial details of the agreement were not made public.

In addition, Meta’s branding will be prominently displayed in the UFC’s Octagon ring during pay-per-view and "Fight Night" events.

The deal also includes various broadcast features and innovative in-arena fan experiences.

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